As a chive who entered the scene in 2015, I'd like to recommend some KOLs with relatively low ad content; I'll talk about both the good and the bad:
1️⃣大宇 @BTCdayu
Ad content is minimal, occasionally posts invitation codes for on-chain products. Focuses on secondary markets. Had good performance in 2023-2024, early discovered coins such as ordi, tia, bome that surged dozens of times. However, after 2025 his win rate noticeably declined, possibly due to a weaker market. He now pays more attention to the U.S. stock market. 大宇's ideas are still worth following.
2️⃣蓝狐 @lanhubiji
Ad content is minimal. Fundamental analysis oriented. Has been active since 2017, notable calls include 312 buying the dip on ETH, a hundred‑fold Thorchain, etc. 蓝狐's public account and knowledge planet were the starting point for many people.
3️⃣0xwizard @0xcryptowizard
Ad content is minimal. Focuses on secondary markets. In 2020 suffered a contract liquidation, later rebounded through DeFi. Only those who have experienced pain have deep insights; the wizard’s style is relatively cautious—he may go months without calling a coin, but the coins he does call are highly likely ones he personally holds and researches. Notable projects this cycle include the dozens‑times gain on ordi and secondary‑market “dog‑hunting” teachings.
4️⃣ 何币 @hebi555
Ad content is low; sometimes posts ads, but they are very obvious, so you can tell at a glance, unlike some bloggers who write a whole story just for an ad. Focuses on token farming. I'm also a token farmer; based on his posting frequency (not three posts a day or three new projects a week), it seems he’s actively farming rather than just promoting projects he doesn't farm himself. 何币's style is straightforward and candid; he often calls out trash projects, helping you avoid pits. He also has strong performance, having farmed many big airdrops this cycle such as arb, strk, lighter, etc.
5️⃣ 老猫 @Imlaomao
Ad content is minimal, occasionally posts ads for his own product. Focuses on Bitcoin. 老猫 has been an OG since around 2013 (unsure if earlier—please correct if wrong) and was once COO of Yunbi. Yunbi in 2017 became what is now Binance, and at that time birthed many hundred‑fold projects. 老猫’s style is laid‑back, often sharing his life, advocating long‑term Bitcoin accumulation, and opposing leverage. The old OG’s philosophy is very pure and simple: aside from Bitcoin, all other coins are trash.
6️⃣神鱼 @bitfish
Ad content is minimal, occasionally posts ads for his own product. Focuses on Bitcoin. 神鱼 has been an OG since 2011, founded 鱼池 in 2013, and Cobo in 2017, remaining active to this day. He has experience in mining, DeFi, and NFTs. His perspective is especially unique; he early on proposed a “no alt‑season” for this cycle (if you chart the alt‑season from 2015 to 2026, I personally strongly agree with this cycle being alt‑season‑free). Currently he is focusing on AI and personal health.