The revived JU brand lacks Web3 users, faces resistance, and its operational logic is inconsistent
Let me explain: Jubi and the current JU are fundamentally different.
Before 1994, Jubi.com was a phenomenon-level casino in China's crypto wilderness era.
At that time there was no regulatory environment, a paradise for gamblers to deposit RMB directly.
After midnight, screens were filled with 100%–300% surges.
It was the exchange with the highest trading volume in 2017.
After the 1994 ban, Jubi shut down its China operations.
User assets were transferred to CoinEgg (币蛋).
At that point the original team had basically left or faded out.
Because the brand still had strength, the market still recognized it.
Later it rebranded and changed its shell multiple times, but the industry changed and its visibility nearly vanished.
During the last bull market it briefly reverted to "Jubi", but it made no progress and its market share almost disappeared.
The current JU is a new team that acquired the Jubi brand and continues operating it.
In other words, they bought a shell without any staff connection.
Old Jubi was a casino for meme coins, the new JU plays with models and order books.
Aside from borrowing the same "Jubi" brand and some nostalgia from old users,
the core, gameplay, team, and operational logic are almost entirely different.
I don't understand why this JU, whose core audience is not Web3 users at all, insists on advertising on X.
Even after being boycotted, they continue to lay the groundwork, and choose to fight back after public opinion arises.
Every chick has its own way of not peeing; everyone has their own path.
Forcing volume in the crypto circle is completely counterproductive 🙃