Applovin (Derivatives) (APP)

$APP for me personally, or $UBER

RBC out with a bullish Q1 earnings setup note for ad-tech and mar-tech stocks, calling out $ZETA & $APP

Essentially:

Positive backdrop: Solid demand trends across the sector heading into earnings, with most guidance issued late in Q1—setting a relatively positive bar for reported results.

$ZETA specifically called out as a primary beneficiary. The note highlights that performance spending is trending positively, and $ZETA is identified as “the most likely to benefit” in their coverage alongside $APP.

Macro focus: Earnings will emphasize guidance and commentary over reported numbers. Watch for large brand spending trends (Auto, CPG) as indicators of health.

Risks to monitor: Non-food CPG and F500 brand exposure—especially TTD and DV—warrant attention for spending pressure signals.

Bottom line: The analyst sees ZETA well-positioned for earnings upside driven by performance ad tailwinds, with the setup favorable for both reported results and forward guidance.